Speedbowl partners with Coca-Cola & Henny Penny convenience stores for NASCAR Whelen Modified Tour event
Waterford, CT (June 12, 2013) – Waterford Speedbowl has announced a joint partnership with Coca-Cola Bottling of Southeastern New England and Henny Penny convenience stores to promote its upcoming NASCAR Whelen Modified Tour event. The collaboration will include in-store displays and ticket giveaways, culminating with a promotional event at the Henny Penny location on Route 85 in Waterford. The Speedbowl hosts the cars and stars of the NASCAR Whelen Modified Tour on Saturday, June 22 for the running of the Mr. Rooter 161.
Race fans have a chance to enter to win two adult grandstand admission tickets to the Mr. Rooter 161, courtesy of Coca-Cola Bottling of Southeastern New England, at twenty four Henny Penny convenience store locations around the state. Each participating location will accept entries into the giveaway through 9:00am on Wednesday, June 19. Up to 24 winners will be selected and notified of their prize in advance of the Mr. Rooter 161 event.
“We’re extremely pleased our partners at Coca-Cola Bottling of Southeastern New England wanted to give race fans this great opportunity” stated Speedbowl owner and promoter Terry Eames. “If last year is any indication, this will be a hot ticket and another great race”.
Fans and convenience store patrons are encouraged to look for an in-store display at participating Henny Penny locations for their chance to enter the Mr. Rooter 161 ticket giveaway. Winners must be age 18 or older and one winning prize will be awarded per person. Official giveaway rules can be found by visiting Speedbowl.com.
In addition, a promotional appearance will take place on Thursday, June 20 at the Henny Penny location at 973 Hartford Turnpike (Route 85) in Waterford between 5:00pm and 7:00pm. A NASCAR Whelen Modified Tour racecar and the Official Waterford Speedowl Pace Car will be on hand, along with “Miss L”, co-host of Jammin’ 107.7 FM’s morning show. Fan giveaways and special offers from the convenience store are planned as well. The rain date for the event is Friday, June 21.
Waterford Speedbowl and Coca-Cola Bottling of Southeastern New England reached an agreement earlier this year to bring the beverage provider on board as the official soft drink partner of the Speedbowl. Headquartered in Waterford, Coca-Cola Bottling of Southeastern New England distributes Coca-Cola brands across southeastern Connecticut and Rhode Island since 1938.
Henny Penny Store List*
*not all Henny Penny locations may be participating Mr. Rooter 161 ticket giveaway locations